Discover malcolm gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. Just as a single sick person can start an epidemic of the flu, the popularity of a new product, so too can a small but precisely targeted push cause a fashion trend, or a drop in the crime rate.
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Blink: The Power of Thinking Without Thinking English EditionBack Bay Books - The landmark book that has revolutionized the way we understand leadership and decision making -- from #1 bestselling author Malcolm Gladwell. In his breakthrough bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Why are some people brilliant decision makers, in the classroom, and in the bedroom? and why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, while others are consistently inept? Why do some people follow their instincts and win, in the kitchen, while others end up stumbling into error? How do our brains really work--in the office, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance.
Now, in blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant--in the blink of an eye--that actually aren't as simple as they seem. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police.
Blink: The Power of Thinking Without Thinking English Edition - Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"--filtering the very few factors that matter from an overwhelming number of variables.
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Outliers: The Story of Success English EditionLittle, Brown and Company - Learn what sets high achievers apart -- from Bill Gates to the Beatles -- in this #1 bestseller from "a singular talent" New York Times Book Review. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.
Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate. He asks the question: what makes high-achievers different?His answer is that we pay too much attention to what successful people are like, their generation, and too little attention to where they are from: that is, their culture, their family, and the idiosyncratic experiences of their upbringing.
Outliers: The Story of Success English Edition - In this stunning book, malcolm gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful.
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David and Goliath: Underdogs, Misfits, and the Art of Battling Giants English EditionLittle, Brown and Company - In the tradition of gladwell's previous bestsellers-the Tipping Point, Blink, psychology, Outliers and What the Dog Saw-David and Goliath draws upon history, and powerful storytelling to reshape the way we think of the world around us. Or should he have? in david and goliath, offering a new interpretation of what it means to be discriminated against, Malcolm Gladwell challenges how we think about obstacles and disadvantages, or lose a parent, or cope with a disability, or attend a mediocre school, or suffer from any number of other apparent setbacks.
Gladwell begins with the real story of what happened between the giant and the shepherd boy those many years ago. David's victory was improbable and miraculous. He shouldn't have won. Explore the power of the underdog in Malcolm Gladwell's dazzling examination of success, motivation, and the role of adversity in shaping our lives.
David and Goliath: Underdogs, Misfits, and the Art of Battling Giants English Edition - Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then the names of David and Goliath have stood for battles between underdogs and giants. From there, david and goliath examines northern ireland's troubles, the minds of cancer researchers and civil rights leaders, murder and the high costs of revenge, and the dynamics of successful and unsuccessful classrooms-all to demonstrate how much of what is beautiful and important in the world arises from what looks like suffering and adversity.
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Handling Difficult People: Easy Instructions for Managing the Difficult People in Your Life (English Edition)
What the Dog Saw: And Other Adventures English EditionLittle, Brown and Company - He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate. Gladwell sits with ron popeil, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the king of the American kitchen, the "dog whisperer" who can calm savage animals with the touch of his hand.
Good writing, " gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head. What the dog saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.
Now, he brings together, in what the Dog Saw, for the first time, the best of his writing from The New Yorker over the same period. Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Malcolm gladwell focuses on "minor geniuses" and idiosyncratic behavior to illuminate the ways all of us organize experience in this "delightful" Bloomberg News collection of writings from The New Yorker.
What the Dog Saw: And Other Adventures English Edition - What is the difference between choking and panicking? why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century? In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers.
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Talking to Strangers: What We Should Know about the People We Don't Know English EditionPenguin - . The false conviction of Amanda Knox. Here he uses stories of deceit and fatal errors to cast doubt on our strategies for dealing with the unknown, inviting us to rethink our thinking in these troubled times. The #1 new york times and top ten Sunday Times bestseller'I love this book. Reading this book changed me' oprah winfreythe highly anticipated new book from Malcolm Gladwell, Outliers, international bestselling author of The Tipping Point, Blink, What the Dog Saw and David and Goliath The routine traffic stop that ends in tragedy.
Talking to Strangers: What We Should Know about the People We Don't Know English Edition - The spy who spends years undetected at the highest levels of the Pentagon. Why do we so often get other people wrong? why is it so hard to detect a lie, psychology and infamous legal cases - Malcolm Gladwell takes us on an intellectual adventure into the darker side of human nature, read a face or judge a stranger's motives?Through a series of encounters and misunderstandings - from history, where strangers are never simple and misreading them can have disastrous consequences.
No one challenges our shared assumptions like Malcolm Gladwell. Reading it will actually change not just how you see strangers, but how you look at yourself, the news - the world.
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Made to Stick: Why some ideas take hold and others come unstuck English EditionCornerstone Digital - Packed full of case histories and incredible anecdotes, it shows:- how an australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria- how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium- how pitches like 'Jaws on a spaceship' Alien and 'Die Hard on a bus' Speed convince movie execs to invest gigantic sums even when they know nothing else about the projectAs entertaining as it is informative, this is a timely exploration of a fascinating human behaviour.
. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights. Made to stick uses cutting-edge insight to help you ensure that what you say is understood, most importantly, remembered and, acted upon. Why does fake news stick while the truth goes missing?why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks.
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The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling (English Edition)
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (English Edition)
Thinking, Fast and Slow English EditionFarrar, Straus and Giroux - System 1 is fast, intuitive, more deliberative, and emotional; System 2 is slower, and more logical. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble.
The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions.
Thinking, Fast and Slow English Edition - Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. Major new york times bestsellerwinner of the national academy of sciences best book award in 2012selected by the new york times book review as one of the ten best books of 2011a globe and mail best books of the year 2011 titleOne of The Economist's 2011 Books of the Year One of The Wall Street Journal's Best Nonfiction Books of the Year 20112013 Presidential Medal of Freedom RecipientKahneman's work with Amos Tversky is the subject of Michael Lewis's The Undoing Project: A Friendship That Changed Our MindsIn the international bestseller, the renowned psychologist and winner of the Nobel Prize in Economics, Fast and Slow, Daniel Kahneman, Thinking, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think.
Winner of the national academy of sciences best book award and the los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.
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Factfulness: Ten Reasons We're Wrong About The World - And Why Things Are Better Than You Think (English Edition)
The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life (Mark Manson Collection Book 1) (English Edition)
Strangers to Ourselves: Discovering the Adaptive Unconscious English EditionHarvard University Press - Strangers to Ourselves: Discovering the Adaptive Unconscious English Edition - But is introspection the best path to self-knowledge? Wilson makes the case for better ways of discovering our unconscious selves. Know thyself, " a precept as old as Socrates, is still good advice. Showing us an unconscious more powerful than Freud's, and even more pervasive in our daily life, Strangers to Ourselves marks a revolution in how we know ourselves.
. If you want to know who you are or what you feel or what you're like, Wilson advises, pay attention to what you actually do and what other people think about you.
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Lost Connections: Uncovering the Real Causes of Depression - and the Unexpected Solutions (English Edition)
Contagious: Why Things Catch On English EditionSimon & Schuster - In this book, berger reveals the secret science behind word-of-mouth and social transmission. If you’ve wondered why certain stories get shared, or videos go viral, e-mails get forwarded, Contagious explains why, and shows how to leverage these concepts to craft contagious content. He’s studied why new york times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.
New york times bestseller What makes things popular?If you said advertising, think again. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories.
Contagious: Why Things Catch On English Edition - . Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. People don’t listen to advertisements, they listen to their peers.
But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
This book provides a set of specific, advertisements, actionable techniques for helping information spread—for designing messages, and information that people will share.
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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All (English Edition)
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (English Edition)
And Why Things Are Better Than You Think English Edition - Factfulness: Ten Reasons We're Wrong About The WorldSceptre - The #1 sunday times bestseller * instant new york times bestseller * an observer 'best brainy book of the decade' * #1 wall street journal bestseller * irish times bestseller * Audio bestseller * Guardian bestseller * * Endorsed by Barack Obama, Factfulness is an urgent and essential book that will change the way you see the world, and Longlisted for the 2018 Financial Times/McKinsey Business Book of the Year*The international bestseller by legendary statisticians Hans, Ola and Anna Rosling: inspiring and revelatory, filled with lively anecdotes and moving stories, Bill and Melinda Gates and Tom Harford, and make you realise things are better than you thought.
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The Better Angels of Our Nature: The Decline of Violence In History And Its Causes (English Edition)
Everything Is F*cked: A Book About Hope (The Subtle Art of Not Giving a F*ck (2 Book Series)) (English Edition)